HomeFinanceApple introduces Apple Music Sessions, giving subscribers more content | NEWSRUX

Apple introduces Apple Music Sessions, giving subscribers more content | NEWSRUX

As Apple seeks to bolster its subscription service to compete with Spotify, the corporate is including unique performances from artists, who will be capable to use Apple’s studios to cowl classics and recreate their very own hits.

On Friday, the corporate launched Apple Music Classes, that includes content material from singers together with Carrie Underwood and Tenille Townes. Each recorded their performances at Apple Music’s new studios in Nashville, Tennessee.

“We had a number of enjoyable reimagining these huge, visible songs and presenting them otherwise,” Underwood mentioned in Apple’s press launch. 

Whereas Spotify boasts unique podcasts, Apple Music has a number of streaming radio stations, encompass sound that works with the corporate’s headphones and deep integration with Apple merchandise. The corporate is making an attempt to lure customers to its month-to-month subscription providing, which competes with Spotify, Amazon Music and different providers.

Carrie Underwood

Getty Pictures

Buyers like Apple’s providers enterprise as a result of it has larger margins than {hardware} merchandise and is extra predictable, with income coming in on a recurring foundation. Gross sales within the providers unit, which additionally contains iCloud storage, warranties, search engine licensing and funds, jumped 27% in fiscal 2021 to $68 billion.

Apple Music was the corporate’s first recurring content material subscription providing. It is now a part of a content material bundle known as Apple One, which makes use of Apple’s extra widespread providers like Music to generate curiosity in rising merchandise like Apple TV+. It prices $15 a month for a person person.

Apple Music Classes kicked off in Nashville with various nation artists. The corporate mentioned it plans to develop the collection to different genres.

WATCH: Will Apple’s new subscription service be good for shareholders?

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